top of page

Welcome to Our Blog

EminentEdit is a dynamic content writing and editing service that offers proofreading and editing services for 1. Academic Writing; 2. Literary Analysis; and 3. Blog Content Writing. Plus, we offer 1. Content and 2. Grant Writing Services. Read our blog for advice on editing and content writing or get in touch directly.

Using AI for Content Creation: A Cautious Approach 

Writer's picture: MelMel

AI for the past few years has been all the rage in terms of content distribution and production. However, more and more people are beginning to recognize that AI is really not a game changer. It is now nothing more than simply another tool to use in your content strategy. 


AI has the main advantage of speed and helping with strategy. Tools like ChatGPT can help in the creation of content briefs, as well as help draft the first version of your articles. 


However, content production with AI should only be seen as the first stage of a longer process that includes human input and editing. Generative AI, as it exists, is a spinner of content. It can produce nothing new. 


Let’s take a quick look at why AI on its own is not enough: 


  1. AI-generated content lacks consumer trust

  2. AI-generated content isn’t always trusted by Google

  3. AI has not been proven to be economically viable in the long-term


In this article, I discuss the setbacks posed by AI-generated content. I also discuss how AI-generated content can be incorporated into an effective content marketing strategy. 

Image of robot with a human face.

1.  AI lacks consumer trust

AI-generated content has the advantage of speed and reducing costs. AI agents like ChatGPT can produce huge volumes of content within minutes if not seconds. And it can cost absolutely nothing. 


However, AI remains a big dumb robot. This means the tone that it writes in is unconvincing and the information that it provides is often inaccurate. The average person probably doesn't mind using AI to carry out daily tasks.


For example, office workers may use it to draft emails. Job seekers may use it to create job applications and resumes. Even students may use it to write their essays. 


However, as consumers, it’s likely a different matter. The content produced by AI comes across quite often as unconvincing and even robotic. If you are asking people to spend money on your product or service, your copy has to be better than “in this fast-paced world” of blah blah blah, which AI is now famous or rather notorious for producing. 


The inability of AI-generated content to product copy that sells lies in two major factors:


  1. The ToV is off

  2. The content is not necessarily accurate


AI remains little more than a big dumb robot despite all the hype around it and teh very real billions of dollars of investment that have gone into it. This means that it doesn’t understand ToV — which is the key to creating BOFU content.


BOFU content refers to copy that convinces the customer to buy at the last stage of the sales funnel. Buying is an act of psychological persuasion. In short, it is exceedingly human in that regard. AI-generated content does not have the human nuances and wherewithal to generate that type of content. 


Besides ToV, AI often gets its facts wrong. You know what they say: Garbage in. Garbage out. If teh information that generative AI relies on is faulty, then the end result will also be faulty and inaccurate. AI doesn’t know how to discriminate between good and bad information.


This can have severe consequences depending on the industry you are in. For example, a website providing legal services or medical services likely cannot afford to rely on AI to generate content. Inaccurate information may endanger the health, life, and finances of their customers. 


2. Google is becoming increasingly wary of AI

Google most likely worries that too much AI-generated content may lead to a dead internet — that is, an internet optimized for bots as opposed to actual human consumers. This means that the search engine is beginning to crack down on websites that rely too heavily on AI. 


If you run an SEO-friendly blog or website, chances are you rely on Google to make a living or for your business to work. And Google is showing increasing signs that it is wary of AI-generated content. Why would Google not trust AI? After all, they make use of AI through features like AI overviews


Just imagine a world where AI spits out giant volumes of content. Take the example of the rise of the SEO Heist. This is where you use AI to imitate or copy every blog on a competitor’s website in an attempt to steal all of that competitor’s traffic.


It might work in the short term, but besides Google cracking down on you for this specific strategy, there is the problem of diminishing returns. Some of you may know about the movie Multiplicity, starring Michael Keaton (1996). 


The main character is a working man and family man who agrees with the brilliant idea of using clones to delegate various aspects of his working and family life so that he can have more free time for himself. He makes clone after clone, with each iteration getting weirder and weirder or more and more defective. 


They eventually end up with Lenny, a clone of a clone, who in his job as a pizza delivery guy and newspaper boy delivers pizzas by throwing them onto the lawn newspaper style. 

What’s my point? AI-produced content can’t be original. It is simply an imitation of something else that someone has created. 


AI uses original content with value to spin out cheap imitations of that content, only for these cheap imitations to be used by AI to spit out even cheaper imitations until everything breaks down.

In other words, we are faced with a kind of virtual apocalyptic-like scenario where AI eats its own crap just to spit out even more crap over and over until the internet is nothing but crap. 


Google certainly doesn’t want a scenario where people are turned off at the idea of a search bar that keeps producing results that people are wholly unhappy with because of low quality. This is why it has a policy of cracking down and even de-indexing websites that rely solely on AI-generated content.


3. AI has not been proven to be economically viable in the long-term

Billions of dollars have been pumped into generative AI so far. Some reports even put it at a trillion. However, it remains little more than a spinner of content. There are several reasons why AI is proving difficult to return its investment:


  • The technology requires vast amounts of expensive energy

  • the large language models or LLMs that underpin require vast amounts of data

  • The technology is expensive 


Those of us who use AI may wonder what on earth is so expensive about it. Most people who use apps like ChatGPT don’t even pay for it. This means that the companies that produce AI are operating at a loss. 


Eventually, if we see the leaps in advances in AI that the hype promises, then someone has to pay for it. And it’s going to be the end-users. That is, content marketers who use it create content. You should ask, Would it even be worth it to use AI to create content if the price goes up? 


How to make AI an effective part of your content strategy

AI should not be seen as a game changer. Instead, it should be seen as part of a holistic content strategy. It can be used to speed up and streamline the process of creating content. However, it would be irresponsible to rely entirely on AI to create content. 


Here are a few tips to follow when using to create content.


  • Always rely on human editors to edit AI-generated content 

  • AI is best used to create content briefs that should be revised

  • Think of using human writers before generating content with AI


The whole point of creating content is efficiency. There is nothing efficient about creating a bunch of content that ends up being so heavily edited that it makes no sense. This means that the human effort spent on editing the content is equivalent to or higher than a human writer writing the content from scratch. 


How EminentEdit can help you edit AI-generated content

EminentEdit is a small team of dedicated editors who edit AI-generated content with one goal in mind — making sure that your copy converts visitors into buyers. 


We provide editing services that ensure your content sounds human-written. Our services include:


  • Editing for factual accuracy

  • Editing to fix thin content 

  • Editing for proper TOV

  • Editing for SEO optimization

  • Editing for sales conversion


Plus, we offer you the option of allowing us to take charge of your content production process from beginning to end. We can begin with the content briefs that you provide instead of beginning with the AI-generated content. 

 

EminentEdit provides content writing and editing services that are:


  • Affordable

  • Professional 

  • Reliable


More importantly, we are adaptable to your specific needs.

Get in touch with us for help in writing or editing your content



We know what you want to say. We help you say it better


 

Do you rely heavily on AI for generating content and are not sure it inspires confidence in your readers or prospects? Get in touch with one of our representatives today to see how we can help — Get Help to edit your AI content. 

 

Cite this EminentEdit article

Antoine, M. (2025, January 18). Using AI for Content Creation: A Cautious Approach. EminentEdit. https://www.eminentediting.com/post/using-ai-for-content-creation


10 views0 comments

Recent Posts

See All

Comments


bottom of page